Brazil and Latin America most important trade fair dedicated to the hair and beauty care market, HAIR BRASIL starts this month of August a major promotional taskforce in Europe.

The objective is to attract to the fair, to be held next March, in the city of São Paulo, new international brands, expanding the offer of products and services geared to beauty salons, esthetics clinics and spas.

By hiring Maurizio Morra, Milan based business consultant, the management of HAIR BRASIL has now an effective presence dealing with the major European brands. Morra’s job will be to introduce the fair as the most efficient contact channel with the Brazilian beauty care market, one of the most dynamic in the world, with a 11% yearly growth and a sales turnover in excess of US$11 billion/year.

President & CEO of Arrom S.A.S. Maurizio Morra headed for several years a major Italian cosmetics company, and from 1996 to 2008, he was the commercial director of Cosmoprof (Bologna/Italy), the most important worldwide trade fair in the beauty care industry. Through his consulting company, he will be the commercial arm of HAIR BRASIL in Europe, fostering the participation of new exhibitors and visitors to the Brazilian event.

Jeferson Santos, general director of HAIR BRASIL, emphasizes that the initiative is part of the expansion plans and increasing qualification of the fair. At the 2010 edition, HAIR BRASIL will feature a new expansion surpassing the 700 exhibiting brands.

"At this edition we are growing 20%, a higher mark than that of the expansion of the Brazilian beauty market itself. All this as a result of a formula that combines the best professional brands, a qualified and decision-making audience, in addition to a solid networking program and updating for all the beauty care trade. We are convinced that HAIR BRASIL is the best business tool for companies interested in developing their activities in Brazil and we are heading for a more daring action abroad", he added.

The 9th edition of HAIR BRASIL - International Beauty, Hair and Esthetics Fair will be held from March 27th to 30th, 2010, spread over 65,000 m2 of exhibition area in the Expo Center Norte pavilions in the city of Sao Paulo, Brazil.