Institutional Cooperation
HAIR BRASIL and Brazilian Association of Cosmetic signed institutional cooperation agreement to increase the opportunities for the beauty sector
On October 26, HAIR BRASIL - International Beauty, Hair and Esthetics Fair and ABIHPEC – Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry signed, at FIESP - Federation of the Industries of the State of São Paulo (the most important institution that congregates the interests of the Brazilian industries sector), a institutional cooperation agreement that foresees joint actions between both organizations aiming at the development of the Brazilian market of products for hair care, beauty care and esthetics.
 
NEWS
Art and beauty
Hairstylist launches book "Contraste"
After two years of hard work, hairstylist Ivaldo Lima, member of the HAIR BRASIL VIP Club, launched his book "Contraste". The 133 pages feature artistic photos of 25 models. The production of the book also had in the team makeup artist Grisiela Ribeiro.
Keune
Company celebrates International Meeting
International Meeting by Keune 2011 was an event that brought together about 450 professionals for the launch of the Antipodes Trends Collection.
Intercoiffure Brazil
The Team stages an event in Bulgaria
The XIV International Hair and Beauty Festival, an event sponsored by Intercoiffure Bulgaria, hosted hairstylists from all over the world.
 
Beauty trends
International fashion weeks presented global trends
The beauty trends for the spring / summer 2012 that emerged behind the scenes of Milan, New York, London and Paris fashion weeks recalled the 50's, 70's and 80's, with luxurious looks.
Calendar
Hairdressers Against AIDS was launched in Rio
Rio de Janeiro was the scenario chosen for the launch of 2012 Hairdressers Against AIDS Calendar, a partnership between L'Oréal Foundation and UNESCO, which in Brazil receives support from the Ministry of Health.
Social action
Companies create the School of Personal Image
The Group Ikesaki and Vult Cosmetic joined the State Secretariat of Employment and Labor Relations of São Paulo to create the School of Personal Image, which had its inaugural class last October 18.
 
LAUNCHINGS
Redken
Company launches Color Extend Sun
Redken developed Color Extend Sun - a complete line of products that protects and restores the damaged threads.
Bioderm
Brand launches exclusive line Platinum
It comprises a yellow remover corrective shampoo and a reconstructive shampoo and a protective serum.
L'Oréal
Company launches the hairdresser secret weapon
It is a Pro-Keratinizer multi dosage highly concentrated that strengthens the more damaged areas with just an extra step.
 
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Control System launchings

Eyebrows design

Hairstyles courses